TORONTO — Woodbine Entertainment employed Michael Copeland as its leader business officer on Tuesday. Copeland joins Woodbine Entertainment after having founded his personal sports activities consulting commercial enterprise.
TORONTO — Woodbine Entertainment employed Michael Copeland as its chief industrial officer on Tuesday.
Copeland joins Woodbine Entertainment after having based his very own sports consulting commercial enterprise. Prior to that, he had served as president/CEO of each the CFL (2006-15) and Toronto Argonauts (2015-18).
“In addition to his sizable history in sports activities and commercial enterprise, Michael is a strong, visionary chief, making him a great teammate to lead our commercial efforts as we look to realize the ones possibilities for growth in a rapidly changing sports marketplace in Canada,” Woodbine CEO Jim Lawson said in a announcement.
Woodbine Entertainment stated Copeland will oversee business improvement, digital approach, advertising, sponsorships, broadcast and consumer experience approach.
Copeland, who was among Canada’s Top 40 Under forty honourees in 2008, can also be concerned with Woodbine Entertainment’s participation in the rising sports activities betting region in Canada in addition to its actual property development mission.
“Woodbine Entertainment is already one in every of Canada’s pinnacle sports and entertainment corporations with horse racing and the 50,000 jobs it supports at the centre of it all,” stated Copeland. “Yet, the opportunity for it to include a formidable imaginative and prescient for the destiny and reimagine its position as a Canadian sports and leisure chief has by no means been stronger than it’s miles now.”
Copeland is scheduled to begin his new position with Woodbine Entertainment on Monday.
Woodbine Entertainment also introduced Christina Litz, who has served as its vice-president, media, digital, commercial enterprise and sales development when you consider that December 2019, has left the company.
She is joining True North Sports and Entertainment in Winnipeg as its Chief Brand and Commercial Officer.
This report via The Canadian Press became first published May 4, 2021.
The Canadian Press